C'è Fermento nella Rete: la comunicazione del vino - download pdf or read online

Lo scopo di questo testo è analizzare il fenomeno del internet 2.0 e vedere come questo possa rivelarsi utile a fini della promozione del prodotto vitivinicolo. Inizialmente si traccia una panoramica sull’argomento ponendo l’attenzione su come il internet si adatti --molto più efficacemente dei mass media tradizionali-- a comunicare in modo soddisfacente il prodotto. Si presenteranno sinteticamente gli strumenti che è possibile utilizzare according to organizzare una presenza efficace sul net, considerando di elementi occorre tenere conto nel formulare una strategia di promozione e comunicazione su web rispetto advert una tradizionale.

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C'è Fermento nella Rete: la comunicazione del vino attraverso i nuovi media (Italian Edition)

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